{"id":28204,"date":"2021-09-03T23:39:00","date_gmt":"2021-09-04T04:39:00","guid":{"rendered":"https:\/\/www.fide.edu.pe\/?p=28204"},"modified":"2022-08-15T10:22:46","modified_gmt":"2022-08-15T15:22:46","slug":"metricas-que-debes-medir-de-inbound-marketing","status":"publish","type":"post","link":"https:\/\/www.fide.edu.pe\/en\/blog\/detalle\/metricas-que-debes-medir-de-inbound-marketing\/","title":{"rendered":"M\u00e9tricas que debes medir de Inbound Marketing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Si realizas un seguimiento regular de sus m\u00e9tricas de<strong> marketing y KPI<\/strong>, puedes ver, en tiempo real, qu\u00e9 funciona y qu\u00e9 no.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las <strong>m\u00e9tricas<\/strong> expresan su \u00e9xito o fracaso. Sin ellas, no sabr\u00edas d\u00f3nde est\u00e1s, y si no sabes cu\u00e1l es su situaci\u00f3n, no puedes mejorar nada. Al final, todos queremos saber si nuestro esfuerzo de marketing (dinero, tiempo, pasi\u00f3n, etc.) vali\u00f3 la pena.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>\u00bfQu\u00e9 m\u00e9tricas de marketing y KPI son realmente importantes?<br><\/strong>Lo bueno del<strong> marketing digital<\/strong> es que casi todo se puede medir. Pero esa es tambi\u00e9n la desventaja de la sobrecarga de informaci\u00f3n. Demasiadas m\u00e9tricas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En las siguientes l\u00edneas conocer\u00e1s algunas de las principales m\u00e9tricas de <strong>Inboud Marketing<\/strong>, estas m\u00e9tricas de marketing y KPI se basan en gran medida en el embudo de ventas, que cubre la parte m\u00e1s importante del proceso de inbound marketing. Esto le permite agarrar mejor su embudo y administrarlo mejor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udcbb <strong>Visitante<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Visitantes \u00fanicos. Es el n\u00famero total de visitantes \u00fanicos a su sitio web en un per\u00edodo de tiempo determinado. Los visitantes que repiten no se cuentan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ud83d\udcbb<\/strong> <strong>Tasa de conversi\u00f3n<\/strong><strong><br><\/strong>Describe qu\u00e9 porcentaje de los visitantes de su sitio web se convertir\u00e1n en clientes potenciales. Si tiene 10,000 visitantes al mes y 100 de ellos se convierten en clientes potenciales, tiene una tasa de conversi\u00f3n del 1%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udcbb <strong>Leads<\/strong><br>Visitantes que dejaron sus datos de contacto y as\u00ed se convirtieron en prospectos serios. Tienes, p. Ej. Por ejemplo, rellena un formulario, suscr\u00edbete a tu blog o deja tus datos de contacto a cambio de un vale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Te invitamos a conocer el diplomado en <a href=\"https:\/\/www.fide.edu.pe\/cursos\/91-marketing-y-ventas\/?utm_source=blog&amp;utm_medium=blog\">#Marketing y Ventas<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si realizas un seguimiento regular de sus m\u00e9tricas de marketing y KPI, puedes ver, en tiempo real, qu\u00e9 funciona y qu\u00e9 no. Las m\u00e9tricas expresan su \u00e9xito o fracaso. Sin ellas, no sabr\u00edas d\u00f3nde est\u00e1s, y si no sabes cu\u00e1l es su situaci\u00f3n, no puedes mejorar nada. Al final, todos queremos saber si nuestro esfuerzo [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":28206,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"M\u00e9tricas que debes medir de Inbound Marketing","_seopress_titles_desc":"Las m\u00e9tricas expresan su \u00e9xito o fracaso. Sin ellas, no sabr\u00edas d\u00f3nde est\u00e1s, y si no sabes cu\u00e1l es la situaci\u00f3n, no puedes mejorar nada. Al final, todos queremos saber si nuestro esfuerzo de marketing (dinero, tiempo, pasi\u00f3n, etc.) vali\u00f3 la pena","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"inboud,marketing,kpi","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"footnotes":""},"categories":[24,188],"tags":[],"class_list":["post-28204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-administracion-y-negocios","category-marketing-comunicacion-y-publicidad"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.fide.edu.pe\/en\/wp-json\/wp\/v2\/posts\/28204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fide.edu.pe\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fide.edu.pe\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fide.edu.pe\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fide.edu.pe\/en\/wp-json\/wp\/v2\/comments?post=28204"}],"version-history":[{"count":1,"href":"https:\/\/www.fide.edu.pe\/en\/wp-json\/wp\/v2\/posts\/28204\/revisions"}],"predecessor-version":[{"id":43909,"href":"https:\/\/www.fide.edu.pe\/en\/wp-json\/wp\/v2\/posts\/28204\/revisions\/43909"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fide.edu.pe\/en\/wp-json\/wp\/v2\/media\/28206"}],"wp:attachment":[{"href":"https:\/\/www.fide.edu.pe\/en\/wp-json\/wp\/v2\/media?parent=28204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fide.edu.pe\/en\/wp-json\/wp\/v2\/categories?post=28204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fide.edu.pe\/en\/wp-json\/wp\/v2\/tags?post=28204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}