{"id":30970,"date":"2021-12-10T12:07:00","date_gmt":"2021-12-10T17:07:00","guid":{"rendered":"https:\/\/www.fide.edu.pe\/?p=30970"},"modified":"2022-07-07T13:03:39","modified_gmt":"2022-07-07T18:03:39","slug":"el-plan-de-marketing-y-su-vinculacion-a-la-estrategia-empresarial","status":"publish","type":"post","link":"https:\/\/www.fide.edu.pe\/en\/blog\/detalle\/el-plan-de-marketing-y-su-vinculacion-a-la-estrategia-empresarial\/","title":{"rendered":"El Plan de Marketing y su vinculaci\u00f3n a la Estrategia Empresarial"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El <strong>Plan de Marketing<\/strong> es un documento donde quedan establecidas las estrategias y acciones de Marketing para cumplir los objetivos del \u00e1rea de Marketing y de la empresa en un determinado espacio de tiempo. <strong>Se disponen de una variedad de Planes de Marketing, siendo los m\u00e1s conocidos: El Plan de Marketing Operacional y el Plan de Marketing Estrat\u00e9gico.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Plan de Marketing Operacional: <\/strong>es desarrollado a solicitud del \u00e1rea de Marketing, para el corto plazo, generalmente de un a\u00f1o. La finalidad de este Plan es consolidarse con los planes de otras a\u00e9reas de la empresa. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estos Planes exponen un mayor nivel de detalle que los <strong>Planes de Marketing Estrat\u00e9gicos<\/strong> y se alinean con lo establecido en estos \u00faltimos planes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Plan de Marketing Estrat\u00e9gico<\/strong>: Este tipo de Plan se desarrolla desde una perspectiva de mediano y largo plazo. Existen situaciones donde se requiere que el \u00e1rea de Marketing elabore un Plan como, por ejemplo, cuando se introduce un nuevo producto al mercado, cuando se vuelve a lanzar, o cuando ocurre la entrada del producto a un nuevo mercado, entre otras circunstancias. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>El Plan de Marketing<\/strong> debe estar alineado con la estrategia empresarial. La empresa cuenta con tres niveles de estrategia: La estrategia corporativa, la estrategia de negocios y la estrategia funcional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Te invitamos a conocer el diplomado en <a href=\"https:\/\/www.fide.edu.pe\/cursos\/311-investigacion-de-mercados-y-comportamiento-del-consumidor\/?utm_source=blog&amp;utm_medium=blog\">#Investigaci\u00f3n de Mercados y Comportamiento del Consumidor<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Plan de Marketing es un documento donde quedan establecidas las estrategias y acciones de Marketing para cumplir los objetivos del \u00e1rea de Marketing y de la empresa en un determinado espacio de tiempo. Se disponen de una variedad de Planes de Marketing, siendo los m\u00e1s conocidos: El Plan de Marketing Operacional y el Plan [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":30972,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"footnotes":""},"categories":[24,188],"tags":[],"class_list":["post-30970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-administracion-y-negocios","category-marketing-comunicacion-y-publicidad"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.fide.edu.pe\/en\/wp-json\/wp\/v2\/posts\/30970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fide.edu.pe\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fide.edu.pe\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fide.edu.pe\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fide.edu.pe\/en\/wp-json\/wp\/v2\/comments?post=30970"}],"version-history":[{"count":5,"href":"https:\/\/www.fide.edu.pe\/en\/wp-json\/wp\/v2\/posts\/30970\/revisions"}],"predecessor-version":[{"id":39189,"href":"https:\/\/www.fide.edu.pe\/en\/wp-json\/wp\/v2\/posts\/30970\/revisions\/39189"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fide.edu.pe\/en\/wp-json\/wp\/v2\/media\/30972"}],"wp:attachment":[{"href":"https:\/\/www.fide.edu.pe\/en\/wp-json\/wp\/v2\/media?parent=30970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fide.edu.pe\/en\/wp-json\/wp\/v2\/categories?post=30970"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fide.edu.pe\/en\/wp-json\/wp\/v2\/tags?post=30970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}