{"id":5218,"date":"2020-11-21T11:20:00","date_gmt":"2020-11-21T16:20:00","guid":{"rendered":"https:\/\/www.fide.edu.pe\/?p=5218"},"modified":"2021-07-21T11:29:18","modified_gmt":"2021-07-21T16:29:18","slug":"252-niveles-de-productos-nuevos-2","status":"publish","type":"post","link":"https:\/\/www.fide.edu.pe\/en\/blog\/detalle\/252-niveles-de-productos-nuevos-2\/","title":{"rendered":"Niveles de productos nuevos"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Existen tres niveles de productos nuevos: Los innovadores, los muy diferentes y los imitadores.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Los Innovadores&nbsp;<br>Son aquellos que aportan soluciones originales a nuevas y viejas necesidades. Productos innovadores fueron el VHS, Internet, la PC, los juegos electr\u00f3nicos, etc.<br>&nbsp;<\/li><li>Los Muy Diferentes<br>Son aquellos que mejoran claramente a determinados productos. Los CD\u2019S ya reemplazaron a los casetes, que a su vez superaron a los discos; las bebidas diet\u00e9ticas; los nuevos fase food; los multicines y los nuevos centros comerciales est\u00e1n en este grupo.<\/li><li>Los Imitadores<br>Son productos nuevos para determinada empresa, pero que imitan a productos existentes; como est\u00e1 sucediendo en el mercado de los caf\u00e9s, los peri\u00f3dicos populares, los grupos de tecnocumbia, las poller\u00edas, las farmacias, los jeans, las salas de m\u00e1quinas tragamonedas, medicamentos gen\u00e9ricos, etc.<\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Existen tres niveles de productos nuevos: Los innovadores, los muy diferentes y los imitadores.&nbsp; Los Innovadores&nbsp;Son aquellos que aportan soluciones originales a nuevas y viejas necesidades. Productos innovadores fueron el VHS, Internet, la PC, los juegos electr\u00f3nicos, etc.&nbsp; Los Muy DiferentesSon aquellos que mejoran claramente a determinados productos. Los CD\u2019S ya reemplazaron a los casetes, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5220,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"Niveles de productos","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"footnotes":""},"categories":[188],"tags":[260],"class_list":["post-5218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-comunicacion-y-publicidad","tag-niveles-de-productos"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.fide.edu.pe\/en\/wp-json\/wp\/v2\/posts\/5218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fide.edu.pe\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fide.edu.pe\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fide.edu.pe\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fide.edu.pe\/en\/wp-json\/wp\/v2\/comments?post=5218"}],"version-history":[{"count":0,"href":"https:\/\/www.fide.edu.pe\/en\/wp-json\/wp\/v2\/posts\/5218\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fide.edu.pe\/en\/wp-json\/wp\/v2\/media\/5220"}],"wp:attachment":[{"href":"https:\/\/www.fide.edu.pe\/en\/wp-json\/wp\/v2\/media?parent=5218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fide.edu.pe\/en\/wp-json\/wp\/v2\/categories?post=5218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fide.edu.pe\/en\/wp-json\/wp\/v2\/tags?post=5218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}